Doug Ververs
CCE-Oswego County
New York
Business incubators are becoming an increasingly popular method
of business retention and growth for many areas across the country.
In fact, there are incubators in 49 states. The goal of incubators
is to increase business success by providing support and reducing
start-up costs. Incubators are operated by state and local economic
development agencies, not-for-profit organizations, chambers of
commerce, colleges and universities and private corporations.
Service
Service
Service
You need to offer two things: space and services. Specific services
that incubators provide are office services and equipment on a pay-as-you-go
basis, such as a reception service, on-site counseling, fax machines,
copy machines, etc. There's sometimes also an on-site incubator
manager as a resource for business advice, orchestrated exposure
to a network of outside business and technical consultants, often
providing accounting, marketing, engineering and design advice,
assistance with financing, opportunities to network and transact
business with other firms in the same facility, and flexible space
and leases.
What Kind of Incubators Are There?
The National Business Incubation Association reports that the number
of incubators has ballooned over the last 12 years, from 40 to well
over 500. Many of these programs focus on minority and women-owned
businesses. 25 percent of incubators specialize in technology companies
and 43 percent are mixed-use (10 percent light manufacturing, 6
percent services). Some incubators specialize in software development,
others in medical and biotechnology research, food production or
arts and crafts.
In terms of clients, incubators may have three tiers of clients:
1) anchor, 2) regular, and 3) affiliate. Anchor clients are tenants
who pay market rates for the incubator's space and services; they
are stabilizing forces that literally "anchor" the incubator.
The income from the anchor tenants helps offset the cost of providing
services to the regular and affiliate clients. Regular clients are
usually the smallest and weakest firms (start-ups); they rent space
within the incubator facilities and use the services- sometimes
at below-market rates. Affiliate clients are a little stronger;
they just access the incubator's services, but are located outside
of the incubator facility. A good mix of clients- from "superstars"
to "long shots"- is needed to make the incubator work.
How Long to Stay In an Incubator?
According to the National Business Incubation Association, there
is an 87 percent national success rate and the average stay is 2.3
years. Remember, the primary emphasis of business incubators is
to see clients graduate and become self-sufficient.
Some Incubator Feedback
Finally, some points to remember: Look at the local economy for
your incubator theme, choose your anchor tenants wisely, place a
five-year cap on tenancy, help clients get ready to graduate and
expect the return to be additional tax revenues from employers,
additional payroll taxes, additional income tax paid by employees
and dollars spent in the community.
For more information, you may call the National Business Incubation
Association at (614)593-4331 or access their web site at www.nbia.org.
Doug Ververs
is Cooperative Extension Team Cordinator for Cornell Cooperative
Extension in Oswego County, New York.
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