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Consumer Demographics and Marketing Strategies
Consumer Demographics and Marketing Strategies
Warren Brown, Senior Extension Associate
Cornell Insitute of Social and Economic Research
1.14.2004) Consumer Demographics and Market Strategies is a new program at Cornell, aimed at understanding what role demographics play in making consumer oriented businesses successful. Better knowledge of your customers and the competition you face in serving them is essential to developing winning strategies. In this workshop we explain the market analysis process we provide to communities. The major components we will illustrate are:
Understanding the regional economy and your community's competitive position
Customer spotting and the extent of your trade area
Identifying consumer segments and targeting them
Estimating the potential for sales
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